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Porretta Terme's city walls are tinged with murals of the great musicians who have visited the city and made Soul music immortal. The alley next to the Sam Cooke mural is home to a museum dedicated to over 30 years of the Music Festival behind Porretta’s fame as the European capital of Soul music.

The museum's exhibit begins with posters from the first editions and features an extensive photographic and video collection, as well as testimonials, personal items and stage clothes donated by great artists such as Rufus Thomas, Solomon Burke, Bobby Rush and Millie Jackson.